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International Conference on Strategic Communication, Media, and Branding (ICSCMB-26)

16th - 17th December 2026 Milan, Italy
Hybrid Access Invitation Support

Join researchers, academicians, professionals, and industry experts to exchange ideas, strengthen academic collaboration, and explore research-driven practices across diverse disciplines.

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Professional Academic Experience

Participate in structured academic sessions, expert discussions, and professional knowledge-sharing opportunities.

Official Invitation Letter Available

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Benefits of Registering as Listener
Access to Conference Sessions

Attend keynote, plenary and technical sessions across relevant academic tracks.

Academic Networking

Connect with researchers, professionals, academicians and industry specialists.

Certificate of Participation

Receive an official participation certificate after successful attendance.

Invitation Letter Support

Request official invitation letter support after confirmed registration.

Conference Materials

Access available session resources, proceedings and digital materials.

Professional Insights

Gain practical and research-oriented insights from expert discussions.

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4 Terms & Condition
Refund, Cancellation, Postponement, Travel and Transfer of Registration:
Refund Policy:

If the registrant is unable to attend and is not in a position to transfer his/her participation to another person or event, then the following refund arrangements apply: Keeping given advance payments towards Venue, Printing, Shipping, Hotels, and other overheads, we had to keep the Refund Policy as the following slabs:

1. Cancellations made before 60 days of the conference are eligible for a full refund, subject to a $100 cancellation charge.
2. Cancellations made within 60-30 days of the conference are eligible for a 50% payment refund.
3. Cancellations made within 30 days of the conference are not eligible for a refund.
4. Virtual Participation registrations are non-refundable.

(a) The above refund policies are applicable only if the registrant has not received the official invitation letter for participation in the event, If the client receives the conference invitation letter but cannot attend the conference, no refund will be provided.

(b) If the client cannot attend the conference for any personal reasons, the registration fee is not refundable. However, the fee will be considered as a credit to participate in any of our international conferences within one year from the date of registration.

(c) In the event of a visa denial, travel reasons, or natural calamities preventing attendance, the registration fee will not be refunded. However, the fee will be considered as a credit to participate in any of our international conferences within one year from the date of registration.

(d) Since this conference is hybrid, the organizer reserves the right to conduct it in any format, physical or virtual. Refunds will not be provided for format changes.

(e) For participants who register close to the conference date or after the standard registration deadline, The registration will be considered for virtual participation only, as the conference is in hybrid mode. However, you will be eligible to attend one more international conference based on your registration category.

Cancellation Policy:

If the organizer cancels this event for any reason, you will receive a credit for 100% of the registration fee paid. You may use this credit for another event which must occur within one year from the date of cancellation.

Postponement of Event:

If the organizer postpones an event for any reason and you are unable or unwilling to attend on rescheduled dates, you will receive a credit for 100% of the registration fee paid. You may use this credit for another event which must occur within one year from the date of postponement.

Travel and Accommodation Responsibilities:

a) The responsibility for making and managing travel arrangements, including flights, transportation, and accommodation, lies solely with the individual participant.

b) In the event of any changes to the conference format, cancellation, or venue adjustments, the organizers cannot assume responsibility for any costs incurred by participants for travel or accommodation.

Transfer of registration:

All fully paid registrations are transferable to other persons from the same organization if the registered person is unable to attend the event. Transfers must be made by the registered person in writing to event@after.org.in. Details must include the full name of the replacement person, their title, contact phone number, and email address. All other registration details will be assigned to the new person unless otherwise specified. Registration can be transferred from one conference to another conference of the same organizer if the registrant is unable to attend one of the conferences

However, Registration cannot be transferred if it is intimated within 14 days of the respective conference. The transferred registrations will not be eligible for Refund.

Visa Information:

The organizer will not directly contact embassies and consulates on behalf of visa applicants. All delegates or invitees should take responsibility for their visa and travel arrangements. Important note for failed visa applications: Visa issues cannot come under the consideration of the cancellation policy of the organizer, including the inability to obtain a visa.

N.B:

All cancellations or modifications of registration must be made in writing to event@after.org.in

I agree and accept the Terms and Conditions of the website www.after.org.in

Conference Session Tracks

Aligned with United Nations Sustainable Development Goals

Our conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 4 SDG 8 SDG 9 SDG 12 SDG 16 SDG 17
01 Strategic Communication Frameworks
This track explores the theoretical foundations and practical applications of strategic communication frameworks in various contexts. Participants will examine how these frameworks can enhance organizational effectiveness and stakeholder engagement.
02 Branding in the Digital Age
This session focuses on the evolving landscape of digital branding and its implications for businesses. Discussions will center on innovative strategies for building and maintaining brand identity in a rapidly changing digital environment.
03 Corporate Communication Strategies
This track delves into the complexities of corporate communication and its role in shaping organizational reputation. Scholars will analyze case studies that illustrate effective communication strategies in corporate settings.
04 Media Campaigns and Public Engagement
This session investigates the design and execution of media campaigns aimed at fostering public engagement. Participants will discuss best practices and the impact of media campaigns on audience perception and behavior.
05 Marketing Communication Trends
This track examines the latest trends in marketing communication and their implications for brand strategy. Researchers will present findings on consumer behavior and the effectiveness of various marketing channels.
06 Brand Management in Crisis Situations
This session addresses the challenges of brand management during crises and the strategies employed to mitigate reputational damage. Participants will explore case studies that highlight successful crisis communication practices.
07 Media Analytics and Performance Measurement
This track focuses on the role of media analytics in measuring the effectiveness of communication strategies. Scholars will discuss methodologies for analyzing media performance and the implications for strategic decision-making.
08 Narratives in Branding
This session explores the power of storytelling in branding and its impact on consumer engagement. Participants will analyze how brand narratives can shape perceptions and foster emotional connections with audiences.
09 Stakeholder Engagement Strategies
This track examines the importance of stakeholder engagement in strategic communication. Researchers will present frameworks and case studies that illustrate effective engagement practices across various sectors.
10 Media Planning and Strategy Development
This session discusses the critical role of media planning in the development of communication strategies. Participants will explore techniques for optimizing media resources to achieve strategic objectives.
11 Innovations in Public Relations
This track highlights emerging trends and innovations in public relations practices. Scholars will share insights on how technology and social media are transforming the public relations landscape.