AFTER

Conference Session Tracks

11 Tracks

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 4 — Quality Education

SDG 8 — Decent Work and Economic Growth

SDG 9 — Industry, Innovation and Infrastructure

SDG 11 — Sustainable Cities and Communities

SDG 12 — Responsible Consumption and Production

SDG 16 — Peace, Justice and Strong Institutions

Session Tracks

Track 01

Innovations in Green Marketing Strategies

This track explores cutting-edge strategies in green marketing that promote sustainable consumption. It aims to highlight innovative approaches that businesses can adopt to enhance their environmental impact while achieving economic success.

Track 02

Consumer Behavior and Sustainable Choices

This session focuses on understanding consumer behavior towards green products and sustainable practices. It seeks to analyze the factors influencing consumer decisions and the implications for marketers.

Track 03

Corporate Social Responsibility and Marketing

This track examines the intersection of corporate social responsibility (CSR) and marketing strategies. It aims to discuss how CSR initiatives can be effectively communicated to enhance brand reputation and consumer trust.

Track 04

Eco-Branding and Market Positioning

This session delves into the principles of eco-branding and its role in market positioning. It seeks to explore how brands can differentiate themselves through sustainable practices and eco-friendly messaging.

Track 05

Sustainable Marketing Communications

This track investigates the effectiveness of marketing communications in promoting sustainable consumption. It aims to identify best practices for conveying sustainability messages to diverse consumer segments.

Track 06

Green Product Development and Innovation

This session focuses on the processes and challenges associated with developing green products. It seeks to highlight successful case studies of eco-innovation in various industries.

Track 07

Ethical Marketing in the Green Economy

This track examines the role of ethical marketing practices in promoting sustainability. It aims to discuss the ethical implications of marketing strategies and their impact on consumer perception.

Track 08

Metrics for Measuring Sustainability in Marketing

This session explores the development and application of metrics to assess the sustainability of marketing efforts. It aims to provide insights into how businesses can measure their environmental impact effectively.

Track 09

Green Advertising and Consumer Engagement

This track investigates the role of green advertising in engaging consumers and promoting sustainable behaviors. It seeks to analyze the effectiveness of various advertising strategies in the context of environmental awareness.

Track 10

Market Segmentation for Sustainable Products

This session focuses on identifying and analyzing market segments for sustainable products. It aims to explore how businesses can tailor their marketing strategies to meet the needs of eco-conscious consumers.

Track 11

Responsible Marketing Practices for Sustainability

This track examines responsible marketing practices that align with sustainability goals. It aims to discuss the importance of transparency and accountability in marketing efforts aimed at fostering sustainable consumption.