AFTER

Conference Session Tracks

11 Tracks

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8 — Decent Work and Economic Growth

SDG 9 — Industry, Innovation and Infrastructure

SDG 10 — Reduced Inequalities

SDG 11 — Sustainable Cities and Communities

SDG 12 — Responsible Consumption and Production

SDG 16 — Peace, Justice and Strong Institutions

Session Tracks

Track 01

Strategic Communication in the Digital Age

This track explores the evolving landscape of strategic communication in the context of digital media. It examines how digital platforms reshape narrative construction and influence audience engagement.

Track 02

Media Framing and Public Perception

This session focuses on the role of media framing in shaping public perception and discourse. Participants will analyze case studies that illustrate the impact of framing on societal narratives.

Track 03

Storytelling Strategies in Public Relations

This track investigates innovative storytelling strategies employed in public relations to enhance brand narratives. It emphasizes the importance of narrative coherence and emotional resonance in communication.

Track 04

Political Narratives and Media Influence

This session delves into the interplay between political narratives and media influence in shaping public opinion. Scholars will discuss the implications of media representation on democratic processes.

Track 05

Organizational Communication and Narrative Construction

This track examines how organizations construct narratives to communicate their values and missions. It highlights the significance of internal and external communication strategies in fostering stakeholder engagement.

Track 06

Persuasive Communication in Crisis Situations

This session focuses on the strategies of persuasive communication employed during crises. Participants will analyze effective messaging techniques that mitigate damage and restore public trust.

Track 07

Brand Narratives in Media Campaigns

This track explores the construction of brand narratives within media campaigns and their effectiveness in consumer engagement. It emphasizes the role of storytelling in building brand loyalty.

Track 08

Discourse Analysis in Media Studies

This session introduces discourse analysis as a methodological approach to understanding media narratives. Scholars will present findings that reveal underlying power dynamics and ideological constructs.

Track 09

Strategic Messaging and Audience Engagement

This track investigates the principles of strategic messaging and its role in enhancing audience engagement. It emphasizes the importance of tailoring messages to diverse audience segments.

Track 10

Crisis Communication: Strategies and Best Practices

This session focuses on best practices in crisis communication and the strategic narratives that emerge during challenging times. Participants will share insights on effective communication frameworks.

Track 11

The Role of Media in Shaping Cultural Narratives

This track examines the influence of media in constructing and perpetuating cultural narratives. It invites discussions on the ethical implications of media representation in diverse societies.