AFTER

Conference Session Tracks

11 Tracks

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 9 — Industry, Innovation and Infrastructure

SDG 12 — Responsible Consumption and Production

SDG 16 — Peace, Justice and Strong Institutions

Session Tracks

Track 01

Ethical Frameworks in Data-Driven Marketing

This track explores the development and implementation of ethical frameworks that guide marketing practices in the context of personal data usage. It aims to address the balance between effective marketing strategies and the ethical considerations surrounding consumer privacy.

Track 02

Consumer Privacy and Data Protection Regulations

This session focuses on the evolving landscape of consumer privacy laws and data protection regulations, including GDPR compliance. Discussions will center on how businesses can navigate these regulations while maintaining ethical marketing practices.

Track 03

Responsible AI in Marketing Analytics

This track examines the role of artificial intelligence in marketing analytics, emphasizing the need for responsible AI practices. Participants will discuss ethical considerations, transparency, and accountability in AI-driven marketing decisions.

Track 04

Consent Management in Digital Marketing

This session delves into the importance of consent management in digital marketing strategies. It will highlight best practices for obtaining, managing, and respecting consumer consent in the context of personal data usage.

Track 05

Transparency and Trust in Marketing Practices

This track addresses the critical role of transparency in building consumer trust within marketing practices. It will explore strategies for communicating data usage and marketing intentions to consumers effectively.

Track 06

Data Governance and Ethical Data Practices

This session focuses on the principles of data governance and the implementation of ethical data practices in marketing. Participants will discuss frameworks that ensure data accountability and responsible usage.

Track 07

E-commerce and Consumer Rights

This track investigates the intersection of e-commerce and consumer rights, particularly in relation to personal data. It will explore how businesses can uphold consumer rights while leveraging data for marketing purposes.

Track 08

Privacy Regulations and Marketing Strategies

This session examines the impact of privacy regulations on marketing strategies and practices. Participants will discuss how to adapt marketing approaches to comply with legal requirements while achieving business objectives.

Track 09

Trustworthy Analytics: Building Consumer Confidence

This track emphasizes the importance of trustworthy analytics in fostering consumer confidence in marketing initiatives. Discussions will focus on methodologies that ensure data integrity and ethical analysis.

Track 10

Ethical Considerations in Data Monetization

This session explores the ethical implications of data monetization strategies in marketing. Participants will discuss how to balance profitability with ethical responsibilities towards consumer data.

Track 11

Innovations in Data Security for Marketing

This track highlights the latest innovations in data security measures that protect consumer information in marketing contexts. It will address the challenges and solutions in securing personal data against breaches and misuse.